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2024
Food logistics app
Role:Product designer
Footbr is a food logistics app with the sole purpose of helping users by providing flexibility with their busy schedules especially for students whereby we delivery food ordered from restaurants around them to their doorstep
❝The goal
Seller are to be able to efficiently sell and manage their goods & services to potential buyers and also track users orders in stages.
Design process
I designed a logo for the project then proceeded to creating style guide like the color, typography, input fields, grid, cards, Button fields amidst others for this project also to ensure our design resonated with our target audience, we conducted extensive user research and market analysis.
Redesign
After reviewing my initial design, I identified several usability issues that needed addressing. The interface felt cluttered with poor whitespace distribution, making it hard to scan information quickly. Users had to navigate through too many screens to complete basic tasks, and the visual hierarchy wasn't clear enough to guide drivers efficiently through their delivery workflow. So I did a redesign of the app
Admin
the admin dashboard helps the user manage activities from the users, vendors and riders.
Feedback from users during testing phase
❝Conclusion
The project was a great During this project I learnt that research plays a key role in ensure your business goals aligns with user needs and effective ideation & collaboration can help in the success of any project
